The Gilson Story
From the classroom, to the stable, to the fastest growing independent brand in snow sports.
Borrowing concepts from surfing and sailing, middle school science teachers Nicholas Gilson and Austin Royer led a class project exploring fluid dynamics in snow.
The year-long effort twisted through countless failures, including a board Austin described as like “trying to ride a canoe down the mountain.” Each failure offered a new insight, ultimately leading to 3 significant innovations and the early Gilson design.
In 2013, Nick and Austin launched the company out of the classroom with their students.
If you're interested in the full Origin Story, it's here.